We All Paint Reality, Even Business Owners ?

by Craig Daniels on 06/29/2010

To a rather large degree we all paint reality with a thick coat of paint in an attempt to see what we want to see rather then what is really there. Constructing our own version of reality may be just what a business owner needs to to avoid pulling her hair out at the end of every business day.

Graphs and charts can be helpful in bringing small business owners out of their own self created view of reality, but it is important to remember that charts and graphs only tell us how others are perceiving the thick coat of paint they put on their daily view of reality.

Having just ranted about painting reality in our own image, below you will find the latest chart from MarketingSherpa. The chart shows how a group of business people view SEO when it comes to their business. The one thing I would have liked to see is, of those B2B respondents what percentage have at least a a small presence in building community around their products and services. In other words how would the B2B answers differ if the business owner is engaging the community say with a forum.

The Efficiency of SEO Objectives by Primary Market

Business view of SEO

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Does Business Get It?

by Craig Daniels on 06/28/2010

I’m always wondering about small business and what they consider to be important when it comes to marketing their goods and services not just online but offline as well. I understand that new small businesses (less then 3 years in operation) have a tendency to operate with lots of fear that they will not succeed but what about commercial entities that have a successful track record, do a large percentage of them also operate out of fear and not out of innovation and risk taking?

This morning MarketingSherpa published another interesting chart in their long series of interesting charts. The chart lays out how business is thinking when it comes to outsourcing marketing activities. The info is a year old but surely still helpful and relevant to understanding the thinking of business.

You can read a bit more at their site, just click on the chart.

marketingsherpa outsourcing chart

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Twitter’s Rarefied Air

by Craig Daniels on 05/03/2010

I’ve seen the differing statistics and listened to the idle chatter about how under 10% of the users on twitter create over 80% of the content on the service. We all know that the 90/10 rules seems to be deeply embedded in all things online, 10% lead and 90% follow. Some sources site a slightly different rule of 80/20, but not matter which one you subscribe to there are always many more followers then leaders.

A new survey shows that just 7% of the U.S. population use Twitter. I would have thought it would have been a larger number but twitter does demand a rethinking of how you communicate and many might not want to wrap their brain around that new way. MarketingProfs has the whole analysis of the new survey in today’s blog post. Twitter Catches Up With Facebook in Awareness It is a wealth of great info, check it out.

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A Perfect Short Video Interview

April 22, 2010

When I talk with clients about Video most freak out telling me maybe some other time. The fear they express comes from the unknown so I show them examples to ease that fear. Today I ran across a video that does everything right. Remember this is video on the web I’m talking about not a [...]

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Market To The Lost 24% of Search Engine Users

January 14, 2010

The numbers don’t get thrown around very much and I hear more jokes about Bing then I hear suggestions to take it seriously but the fact remains, 24% of users used Alternatives to Google in December 2009. Of course you want your website optimized for Google but you don’t want to forget to find your [...]

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Bad Can Be Good In Marketing

January 8, 2010

Don’t ever let it be said that bad reviews have no value in marketing your business or nonprofit. It’s a given, when things go wrong businesses can use the momentum from the disaster to motivate employees and speed up critical development. If your on top of this critical thinking you can jump start the motivation [...]

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Internet Use Up – Good News for Business

January 6, 2010

Yesterday Pew Internet released another in a long line of in-depth surreys they have complied. The Pew Internet and American Life Project is a nonprofit “fact tank.” This report is simply entitled Internet, Broadband and Cell Phone Statistics What they found is good news for both consumers and for all those businesses that rely on [...]

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Greed and Murdoch’s War on Access

December 28, 2009

2010 is shaping up to be a banner year for innovation, and everyone is telling us to look forward to new opportunities in the New Year but few are pointing to concrete examples of those opportunities. The NTY today ran another story (Adding Fees and Fences) about the growing call from large media producers for [...]

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Is Real Time Search a Dream or a Nightmare?

December 8, 2009

Over my first cup of coffee this morning I read a couple of articles about Google rolling out its new search feature that adds almost instant results from Twitter, Facebook, Google News and other resources to your search results. My first thought was oh no now people will see a bunch of crap but I [...]

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Eric Schmidt Talks Google, Droid & Chrome

November 13, 2009

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