July 2008

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Finding New Backlinks

July 30, 2008 in backlinks | No comments

Finding links back to your business can sure seem like climbing a mountian. So as I travel around the web looking for the perfect links for myself and my clients I keep 2 lists. The first list is of links that are not all that hot but which I signed up with none the less. The second list is of strong links, these are the ones I will go back to time and time again to get backlinks for new clients.

Here are four strong websites that offer you an opportunity for strong backlinks. First is Plurk, it is a jazzy version of Twitter, second is Ziggs, it is a business profile website. Third is Mixx, it is a group site where you can list articles and sites you have found on the web and start your own community centered groups. And forth is a site I just found called Searchles, it is a bit like Mixx.

All four of the sites are “follow” links sites, at least they are when I write this.

Washing The Windows

July 26, 2008 in general, offline marketing | No comments

Setting out on the path of marketing can seem at times like a path full of danger. Either you do your own marketing or you hire a firm to do it for you but either way there are few if any guarantees the money you spend will create positive results.

In the end marketing really can be no more effective then shooting dice in Las Vegas except your not dealing with vacation money. The money you spend to market your business is an expense that needs to be accounted for.

I suggest before you do a large spend on outside marketing you step back and do all the simple things you can to burnish your companies image in-house. Think of your business as being on a street corner with people walking past looking in the windows all day long. What is is you want people to see when they look at your business? They could be looking at either your website, brochure, billboard, waiting rooms,trucks, balloons or hundreds of other items and ideas associated with your business.

What do people see when they look through your windows? Wash your street level windows everyday.