Setting out on the path of marketing can seem at times like a path full of danger. Either you do your own marketing or you hire a firm to do it for you but either way there are few if any guarantees the money you spend will create positive results.
In the end marketing really can be no more effective then shooting dice in Las Vegas except your not dealing with vacation money. The money you spend to market your business is an expense that needs to be accounted for.
I suggest before you do a large spend on outside marketing you step back and do all the simple things you can to burnish your companies image in-house. Think of your business as being on a street corner with people walking past looking in the windows all day long. What is is you want people to see when they look at your business? They could be looking at either your website, brochure, billboard, waiting rooms,trucks, balloons or hundreds of other items and ideas associated with your business.
What do people see when they look through your windows? Wash your street level windows everyday.
