August 2008

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It’s not without a bit of irony that I noticed this morning that Google is about to make better pictures available on their Google Map program, for a long time I was against the increased resolution that I now embrace. Their new pictures have more detail and can map an area the size of the United States in 30 days.

If your business can take advantage of satellite mapping results on your website then now is the time to get on board and jump ahead of all those businesses not looking at this technology. The new pictures have eye popping resolution and will bring a strong emotional impact to even the most jaded customer-client you have. Check out more in the ZDnet article and do have a look at the example.

Google Earth to license new satellite imagery by ZDNet’s Garett Rogers — Google has agreed to license imagery for their mapping products from a satellite due to launch on September 4th.

Introducing Snap Shots from Snap.com

I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.

Sometimes Snap Shots bring you the information you need, without your having to leave the site, while other times it lets you “look ahead,” before deciding if you want to follow a link or not.

Should you decide this is not for you, just click the Options icon in the upper right corner of the Snap Shot and opt-out.

Wednesday

A couple of blogs entries to take note of, over at John Battelle’s blog he let’s us know “Apparently Bill Gates is still engaged at Microsoft, at least on one issue: Search. From a piece covering the integration of Powerset into Microsoft’s search index:” Check it out.

Over at We as humans always want the best… the top… the supreme… but in link building, that doesn’t always matter. Yes, if you can get some good PR 6+ links, it’s going to help you out in a pretty tough niche. But, if you have a fairly uncompetitive niche, then go for any backlinks. Link Building Bible postulates some good common sense “We as humans always want the best… the top… the supreme… but in link building, that doesn’t always matter. Yes, if you can get some good PR 6+ links, it’s going to help you out in a pretty tough niche. But, if you have a fairly uncompetitive niche, then go for any backlinks.” Check It out.

Finally Arron Wall over at SEOBook.com shares some thoughts about being real and being polished. Check it out.

The first question to ask when interviewing a prospective SEO or Marketing firm might well be one you had not thought of. The question is, “what do you see as the differences between strategy and tactics?” The answer will enable you to weed out the pretenders quickly and move on with the interview for finding a firm that will serve your best interests.

So are there really differences between Strategy and Tactics, absolutely. A Strategy is the overall view of where you are going and what you will find when you get there. (read more about Strategy at wikipedia) The Tactics tell you what tools you will use to execute and bring to fruition your strategy. (read more about Tactics at wikipedia)

Success demands that you have a clear and extensive long term strategy. Having a well laid out strategy will then allow you to know exactly what tools and resources you need to assemble to be successful.