Promote Your Idea’s Often

Promote your idea, your vision, your hobby, your product. That’s right get a blog and write about nothing, write about something. Why do I seem to be writing about nothing much and suggesting that you pay attention to what I’m saying? It’s because I want to emphasize how important content really is to the search engines and to your users.

If you create a blog for your organization or business and a couple of days go by without you creating any new entries don’t panic, just write about something relevant to the blogs purpose. You can rehash an old idea or you can review some blogs within your genre. If your stuck then give your readers an outline of your business, its history or why you started it.

I’m rambling along writing about something but this entry is not really focused and that is ok from time to time, your users will understand that you can’t always come up with an earth shaking subject to write about. The search engines will see you are sticking to regular relevant updates and will reward you for the creative work you are producing. Don’t misunderstand I’m not suggesting you scam the search engines with sub par content on a regular basis. What I am saying is that all the content on your website or blog does not have to be strictly perfect all the time. Of course if you are IBM or Microsoft and you can create a staff of workers that do research and blog everyday then your content better be very good all the time. If on the other hand you are a small business or nonprofit that is doing promotion on a part time basis then it’s ok to put something out rather then nothing.

And don’t forget the social sites like twitter and plurk after you have published your blog, let people know you have updated it. Also ask friends and colleague’s who have blogs to slip in a mention of your blog from time to time. Example:  I have a blog where I write flash fiction and poetry and I’m happy to put a link on this blog to that blog or to a friends blog from time to time.

Be creative in your promotional endeavors and never forget offline marketing to promote your website.