Writing As SEO

Creating original content to promote and market your website has many rewards that may not be obvious at first glance. The article you just wrote is well defined, well focused and clearly on a  topic that will inform and entertain your customers, clients and users but what can you do with it?

First you can submit your work to an article submission website (EzineArticles or Work) or have an article marketer do it for you. Second build a new page on your website that zeros in on the new article’s topic adding lists and hints that will expand on the topic without losing focus. Third build a new 3 page website using the articles topic as the focus, import all the info from the web page you just created but do remember you want to be creating something new and of value beyond what you just created. What I’m saying is expand on the topic don’t just copy the same stuff to every new page or site.

Every step in the process builds on the one before it. Your users will be able to choose a summary or dig deeper, you are giving them the choice all the while keeping them on one of your web properties. I hate to use the term but in this case it fits, this is a win - win proposition.

Now coming up with new, fresh and exciting ideas surrounding your product and service might seem nearly impossible. If you drill down in the subject almost any product or service will give you dozens and dozens of new ideas for articles, pages and websites that spin around the universe of your offering.

Guess what, if you focus in on useful information most of your optimization will be done for you. All the keywords and section headers will be waving at you to use them. Search Engines will see your value along with your users returning over and over.

I am adding an example of a simple article that a writer created to aid in promoting his book. Ellis Goodman published his new spy novel Bear Any Burden earlier this year and has written a series of quick articles talking about aspects of writing. You will see how he has focused on an aspect that informs the reader but he does not give all his ideas and thoughts away in one article.. He has countless room to write more and more and get more and more promotion.

Creating Characters

Creating Characters
By Ellis Goodman

I believe a great deal of good fiction is based on fact. I have found that, when one is creating characters, you are drawing upon personal experiences, people you know, or have met. Some made positive impressions. Some negative.

Recently I was writing a story using a number of key characters. Sir Alex Campbell, Head of an International Drinks Company, was based on a number of people that I knew and worked with over 38 years in the Beverage Alcohol Industry, particularly in my 20 years experience of the Scotch Whiskey Industry, before I moved to the U.S.

Jacob Kornmehl and the Kornmehl family were loosely based upon my own family members and stories about those that had gone before us.

When I first started out in business, the first employee that I hired was a secretary. As a young bachelor, perhaps it wasn’t surprising that I had chosen a very pretty Polish girl with high cheek bones, bright blue eyes, and long blond hair. She had an aristocratic bearing and posture, and walked like a ballet dancer. Her English was far from perfect and her typing was awful, but then you can’t have everything!

I remember her telling me of her family history. She came from a land-owning family whose estates were overrun by the Germans at the beginning of the Second World War. Her father was in the Polish Army, and she never saw him again. She fled with her mother and brother and walked for well over 150 kilometers, eventually finding themselves in Russian occupied Poland. They were herded on to trains and shipped off to the Russian Steppes, where she spent the whole of the War in a labor camp on a collective farm. Just before the end of the War, they were released and spent five days and nights on a freight train, arriving in Baghdad more dead than alive. I remember her saying that, she was so weak after that journey, she couldn’t stand. They were then shipped off to a British camp in Uganda, eventually making their way as new immigrants to Australia, where she finished her education and became an airline stewardess.

She, her mother and brother moved to London at the end of the 1950s. I can’t remember why they made this move, but her story stuck in my mind, and forms the basis of the character, Anna Kaluza, in my book.

Tim Bevans is the epitome of the British officer and gentleman - tall, slim, elegant, well-educated, polite, and intelligent. I’ve met many such people over the years who display considerable charm and understated British intelligence and wit.

My father-in-law in London had a close friend who owned an appliance store. He was a wizard with anything electrical and like my father-in-law was a lover of gadgets. He was a Polish Refugee who’d come to England after the Second World War, having lost all his family in the Holocaust. He’d spent most of the War with various partisan groups operating under terrible conditions in the Polish Forests, sabotaging German lines and communications. He developed an expertise in wiring explosives. He was a bubbly, effusive gentleman with close cropped gray hair, glasses, and bad teeth. I saw Tausig, the Border Officer, as having some of his characteristics.

Other characters I write about are also based on people that I’ve met, done business with, or socialized with. If one is observant, it is not too difficult to call on your knowledge - past and present - of the people you’ve associated with, to create the fictional characters in your novel. Creating the characters whom you get to know as your novel develops, can be a very interesting and rewarding part of your writing experience.

Ellis M. Goodman is a Chicago based businessman who came to the U.S. in 1982 from London England. He is the author of CORONA: THE INSIDE STORY OF AMERICA’S #1 IMPORTED BEER, and has recently completed his Cold War Espionage Thriller Novel - BEAR ANY BURDEN. To learn more about Ellis M. Goodman and BEAR ANY BURDEN, visit http://www.bearanyburden.com

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