Many of you have heard me talk about Squidoo.com and I expect some of you have actively invested time and effort into promoting your business or organization by building a couple of lenses at Squidoo. But just adding a couple of pages to a service like Squidoo or another free topic builder is not the end of the work.
In the last year I have built over 125 pages or lenses as they are called at Squidoo to test out what was possible, to test out what works and what doesn’t. Squidoo is a good source of back-links for your main website, it seems to get quick ranking and listing in search but unlink an authority site like Wikipedia it may not hold onto a high listing unless you are doing lots of regular updates to your lenses.
I recommend you create your Squidoo lenses in conjunction with your article marketing and satellite websites so that everything is traveling around your main website universe in a smooth orbit. Of course as with all subjects there is a wide latitude in what topics you choose when building lenses at Squidoo.
I’ll use some examples of lenses I recently add to Squidoo. First is my lens for Utterli which is a mobile service for publishing your social media bits. Second is Social Media Tips, a collection of things to do to expand your social media footprint. Third is my lens called Google Search Alternatives, thoughts and listings of search beyond Google. Forth is Micro Blogging and as the name says it is about the joys of Micro Blogging.
Each one of the lenses I list above is tied into SEO and this blog, I use them to add value to this blog and garner authority within search. As you can see the titles of the each lens fits nicely into my SEO universe but each can stand alone. Within this subject there are a multitude of articles I can write, pages I can build on my website and an equal number of external topic pages I can create at sites like Squidoo.
Populate your content universe with many views and colors of a topic, it will garner authority for your business and ranking for your organization.
