Harnessing viral seems as real to most people as finding a pot of gold at the end of the rainbow. How do you take a new product or idea and create a sustained Viral Marketing Campaign? Even before the Viral Campaign starts you have to decide if your product or service has the right cred to succeed in the Emotional waters of a Viral Marketing Campaign. It all very tricky but with thought it can be done. A good book on the background emotional aspect of a viral campaign is Chasing Cool.
Today there is a huge sustained marketing campaign going on called Earth Hour, billed as open source movement against global warming. What ever they call it, its a Viral Marketing Campaign already successful and poised to be hugely successful. Stay tuned for the results. And here is one of their videos, a call to action.
