I put up the Promotional Pancakes web site over the weekend and started adding some content (back story) to the site. I will finish adding new content to the site over the next 10 days and at the same time will start on a link building campaign.
Why? That is a question I have gotten a few times over the the weekend and my answer is simple, I want to build a web site for a service company ( in this case marketing) and get some ranking for it within Search. The 2nd reason is to use this site as an example of my view that, if you as a small business owner pay attention to your core business and chronicle that business on the web you will do well on the web, meaning you will garner traffic and calls to your business.
Of course this is only a piece of the marketing equation but it is one I think is really important. Too many small businesses waste their time and money trying to redesign the way they do things in order to fit into the web. I’m a big believer that chronicling your business on the web creates unique content that in turn will drive traffic.
Seth Godin’s three U’s, Useful, Unique and Updated fits into almost every business who wants new customers. The three U’s is a simple plan of content chronicling that every business would be wise to follow and a path that I am a zealous adherent to.
Do What You Do, and then chronicle it on the web using text and media, you will create value within your niche.
