It will not come as a surprise to people who have read this blog that I love the marketing potential of blogs. Blogs not only promote your company, answer questions your clients may have, but blogs help create solid strength for your web site within search engines.
If you have a small business or organization and have yet to jump into the blogging universe I have a tip about plugging into this universe. It is a great idea to get different people within your business to blog about their expertise and ideas, however as the business owner you should plan that you will be the only regular blogger. What do I mean by that? It is good to have more then one person involved writing about things on your blog, just don’t depend on it, if others write that’s great but plan on your writing being on the blog 2, 3, or 4 times a week, this will ensure no holes in the blog.
Remember the number one rule of blogging is to have regular updated content added, no holes in the calendar please.
Once you are up and running you’ll find there are tons of plug-ins (speaking wordpress here) to make your blogging adventure richer and more efficient. I was out surfing around when I came upon a blog titled Enterprise Mastermind written by Anthony Harper, the blog has some first class information on it and I’m sure you will enjoy the plug-in lists and reviews he has put together, I especially like the new June list, check it out.
USNews had a short bite of a story the other day about how small business is both reading and writing within blogs
{ 2 comments… read them below or add one }
So do you suggest, even if the blog entry is relatively short to try to have something on everyday. Because I’ve only been blogging for a month, I’ve been using that time to find my groove and style. I’ve had some holes in the calender but the main thing for me was finding a theme I was happy with …
Thanks for your article, it all adds to the knowledge bank.
cheers, Tracelemental
Welcome to the world of blogging. I think blogging as often as you can especially in the beginning is the way to go. If you blog is promoting your business I would say 4 times a week for the first 4 months would be great. After the 4 months reevaluate your voice. All the best. Craig