Adobe announced yesterday that they are acquiring Omniture for 1.8 billion US. dollars. Their announcement “”Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online,” left me scratching my head and wondering where I could find more information. stifling
At first blush it would seem Adobe is going to integrate monetization into the creative, here is what they said “merge the “art” of developing and delivering content with the “science” of measuring the impact of that content.” Now we all know content is product consisting of pictures, video, websites, code and digital creations. If you merge analytic concideration into the creative process do you end up creating nothing more then “mass art?” I wonder.
Digging even deeper into what this could mean I see a row of employees sitting in cubicals plying their very expensive and formaly prized Masters in Fine Arts in the service of corporate oversite, everything they create for advertisers and media buyers, everything product designers and artists rangle from their creative interior is fed into a series of Analytic Funnels to make sure it is loved by the largest number of people, then and only then will it be seen by the public.
Could this mean all Creativity will be judged by public opinion before it sees the light of day? Will some little man walk between each cubical stopping just long enough to say yea or nay, basing his total decision on monetary value, shoving aside insight, vision and genus for a few extra shillings?
Is this the herald of the dark many artists have dreamed about in their lean moments? Maybe our only defense is tapping the creative spirit and just say no to Analytic Funnels. I can hear the cogs grinding in Corporate America right now…Can you?
Source: http://bit.ly/1AEbHM
