In the rush to get your site listed in the search engines you might forget about going beyond having your address to your store or office just on a contact page or at the bottom of each page on your website. True it is important to let the people visiting your site easily find the phone and address to your business, it is equally important to optimize your website for local search.
Local search is a very fast growing section of the whole search universe and by all mean needs to be address in your SEO and SEM tactics. Optimize on page and off for best results.
One tip that many small businesses may not even be aware of is META GEO and while it may seem trival I assure your it’s not. Anything you can do to give more info to small and large search engines is something you need to do.
- <meta name=”geo.region” content=”US-TX”/> (if this was in Texas, for example)
- <meta name=”geo.placename” content=”Fort Worth,TX”/> (city, state)
- <meta name=”geo.position” content=”32.74862,-97.32927″/> (latitude; longitude)
- <meta name=”ICBM” content=”32.74862,-97.32927″/> (latitude; longitude)
