Digital cameras and blogs are meant for each other and when you put the camera into something like an iPhone you have created the possibility of a roving band of branders. You read correctly a “roving band of branders”
Ask yourself, how can I capture attractive or funny views my products being presented on the street? The obvious answer is empower your employees to take pictures from the street. Add incentives to the activity of gathering photos being displayed in stores, vendors carts or even a photo of a photo from a magazine stand.
Jump into the role as Hip Maven or Street Crier and get your business noticed by a whole new set of customers. If your wondering how this would help your business if you only offer services and not physical products, well I have the answer for that.
Tokyo Fashion is a simple site that holds a huge example of what is possible with a cheap camera or iPhone in the pocket of employees. They go out and snap pictures of people on the street, ask a few questions and put it together on their website. The Street Fashion section pulls in people interested in the subject and gives cred to their blog and editorial endeavours.
You too can create a photo section on your website that is relevant to your business even if that business is service oriented. Cobbling together something that is immediate will draw attention. Mashing a few ideas into a regular presentation can push your business into the stratosphere.
