Yesterday Pew Internet released another in a long line of in-depth surreys they have complied. The Pew Internet and American Life Project is a nonprofit “fact tank.” This report is simply entitled Internet, Broadband and Cell Phone Statistics
What they found is good news for both consumers and for all those businesses that rely on the internet to drive new business to their websites and also to help maintain their current customer base.
Pew Research said:
In a national survey between November 30 and December 27, 2009, we find:
- 74% of American adults (ages 18 and older) use the internet – a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet.
- 60% of American adults use broadband connections at home – a drop that is within the margin of error from 63% in April 2009.
- 55% of American adults connect to the internet wirelessly, either through a WiFi or WiMax connection via their laptops or through their handheld device like a smart phone. This figure did not change in a statistically significant way during 2009.
Income and Education benchmarks are good news for small businesses offering products and services marketed or sold on the internet. 83% of those making 50,000 – 74,999 are online and use the internet while their brethren making 75,000+ are represented by a whopping 94% internet usage. Users with some college education use the internet at a rate of 87% and 94% of those with a college education are hooked up to the internet. The future looks bright for online marketing as 93% of those in the 18-29 age group report being hooked up to the internet.
Even if the economy does not roar back this year and instead putt-putts its way into summer there are tremendous opportunities to tap into this vast reservoir of users. I hope everyone will make it their resolution to create Useful, Unique and Updated content for their website, it surely is the number one way to get ranking, find users and service loyal customers.
{ 3 comments… read them below or add one }
Good news. We should all take advatage. The price is surley right .Let's all make an effort to keep accurate , honest info on the web.
Wow, this is really great news for us that rely on the internet for our business. I'll try to always keep my sites updated, fresh with new ideas..Thanks for this advice, really helpful!
Jen, thanks for dropping by with a comment. Websites that get regular updates get to the top.