I’ve seen the differing statistics and listened to the idle chatter about how under 10% of the users on twitter create over 80% of the content on the service. We all know that the 90/10 rules seems to be deeply embedded in all things online, 10% lead and 90% follow. Some sources site a slightly different rule of 80/20, but not matter which one you subscribe to there are always many more followers then leaders.
A new survey shows that just 7% of the U.S. population use Twitter. I would have thought it would have been a larger number but twitter does demand a rethinking of how you communicate and many might not want to wrap their brain around that new way. MarketingProfs has the whole analysis of the new survey in today’s blog post. Twitter Catches Up With Facebook in Awareness It is a wealth of great info, check it out.
