I’m always wondering about small business and what they consider to be important when it comes to marketing their goods and services not just online but offline as well. I understand that new small businesses (less then 3 years in operation) have a tendency to operate with lots of fear that they will not succeed but what about commercial entities that have a successful track record, do a large percentage of them also operate out of fear and not out of innovation and risk taking?
This morning MarketingSherpa published another interesting chart in their long series of interesting charts. The chart lays out how business is thinking when it comes to outsourcing marketing activities. The info is a year old but surely still helpful and relevant to understanding the thinking of business.
You can read a bit more at their site, just click on the chart.
