Creating original content to promote and market your website has many rewards that may not be obvious at first glance. The article you just wrote is well defined, well focused and clearly on a topic that will inform and entertain your customers, clients and users but what can you do with it?
First you can submit your work to an article submission website (EzineArticles or Work) or have an article marketer do it for you. Second build a new page on your website that zeros in on the new article’s topic adding lists and hints that will expand on the topic without losing focus. Third build a new 3 page website using the articles topic as the focus, import all the info from the web page you just created but do remember you want to be creating something new and of value beyond what you just created. What I’m saying is expand on the topic don’t just copy the same stuff to every new page or site.
Every step in the process builds on the one before it. Your users will be able to choose a summary or dig deeper, you are giving them the choice all the while keeping them on one of your web properties. I hate to use the term but in this case it fits, this is a win - win proposition.
Now coming up with new, fresh and exciting ideas surrounding your product and service might seem nearly impossible. If you drill down in the subject almost any product or service will give you dozens and dozens of new ideas for articles, pages and websites that spin around the universe of your offering.
Guess what, if you focus in on useful information most of your optimization will be done for you. All the keywords and section headers will be waving at you to use them. Search Engines will see your value along with your users returning over and over.
I am adding an example of a simple article that a writer created to aid in promoting his book. Ellis Goodman published his new spy novel Bear Any Burden earlier this year and has written a series of quick articles talking about aspects of writing. You will see how he has focused on an aspect that informs the reader but he does not give all his ideas and thoughts away in one article.. He has countless room to write more and more and get more and more promotion. Read the rest of this entry »
