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Community Juice

September 25, 2008 in SEM | No comments

Online and Offline community’s give juice to your Search Engine Marketing efforts. This is the headline in my head when I opened my eyes this morning and I’m sure it is neither news nor a new idea to anyone who had spent even a tiny amount of time marketing theirs or someone elses website and business.

Social Networking, Social Media and Social Interaction on just about any level all do the same thing, they grow your business and organization. While all the shouting and waving about how great Social Media is has taken on epidemic proportions, one thing may be overlooked. Below all the hype there is a truth about Social Media and it’s not that it is revolutionary but that it is easy and that opportunities abound to connect with people who are interested in what you are doing.

I can hear people now saying ” my niche is small and there is no online community for me.” Small niche or no niche there is a good chance there is a community for you and if there isn’t you can easily start your own.

Here are ten you may not know about and there are hundreds more just waiting for you and your clients to join.

  1. Vinivino a wine lover community. If you are selling wine are you there?
  2. YouPlanet a community for travel.  Involved in any part of travel industry, do you belong..
  3. GameVee a community for game makers and gamers. do you belong?
  4. Folia plants and garden are what this community is about.
  5. Zeer if your business is centered around food then check it out
  6. Fubar here is a place to check out if you are in the bar or alcohol business
  7. Razoo here is a community based on making a difference in the world
  8. Retroland if your business touches retro anything then check this community out
  9. UnitedCats the name says it all, if your business touches on pets then check it out
  10. Eons this is a community for people 50 and over. is this your demographic then join

The above list is just the tip of the hundreds of social communities available for your business or nonprofit to join and connect with your customers and supporters. Join 4 or 5 till you find the 1 or 2 that best adds value to your marketing efforts.

Do They Know? Will I Remember?

September 12, 2008 in SEM | No comments

Social Media has a growing place in the promotion of your business and your website, it can add traffic in huge numbers if you hit on the right strategy and are promoting something that people care about at the moment.

We all know about Eventful and Upcoming as tools that will help you to promote upcoming events and happenings on the web and to your followers. But with so many people to tap I recommend you use more then just the big two. Others worth checking out are Eventsbot, Twitzu, Involver and Zevents. All four offer different things as well as complementary tools, check out each one and see if you can fit it into your event and promotion road map. If they don’t fit don’t worry just move on, everyday new things are popping up to meet the needs of small business.

Now that you are a promotional track don’t forget to find a really good To-Do manager. In the Internet and Social Media world scribbling on a piece of paper will not cut the mustard anymore. There are scads of free and commercial To-Do applications filling up the web just waiting to make your life easier. You can do a search or you can check out these 5 to see if any will fit your needs. First up is Remember The Milk followed by Zirrus, then we move on to Life Tango, and HipCal, we finish up this list with Rqall. One of these just might hit the bulls-eye of your needs.