The first question to ask when interviewing a prospective SEO or Marketing firm might well be one you had not thought of. The question is, “what do you see as the differences between strategy and tactics?” The answer will enable you to weed out the pretenders quickly and move on with the interview for finding a firm that will serve your best interests.
So are there really differences between Strategy and Tactics, absolutely. A Strategy is the overall view of where you are going and what you will find when you get there. (read more about Strategy at wikipedia) The Tactics tell you what tools you will use to execute and bring to fruition your strategy. (read more about Tactics at wikipedia)
Success demands that you have a clear and extensive long term strategy. Having a well laid out strategy will then allow you to know exactly what tools and resources you need to assemble to be successful.
